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| Search Engine Optimization |

Search Engine Optimization

Indexing, On-Site and Off-Site Optimisation, Monitoring, Removal of Penalties, Reporting.

Servizi SEO

activity

Any web site or e-commerce is a unique project that needs to be analyzed and followed consistently to reach the target of visibility through the web comprehension, the study of competitors and the analysis of the reference market.

 

With the help of customized audits, the drafting of Web Business Plan, research keywords and the determination of the most effective sitemap, we can offer our customers constant support, a contents optimization and efficient editorial planning for the achievement of its objectives.

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analysis and competition

Google Trend, Sistrix, Semrush, Keyword Planner, Scrapebox

By interfacing with the client, our specialists identify the information needed to structure the analysis and study of the keywords to be used in the project. They can then proceed to compile a detailed and comprehensive report describing the search habit process that is essential for good positioning results.

 

The study of how the competition operates also provides insights on any errors to be avoided and what strategies should be adopted to overcome primary competitors.

on-site optimization

Screaming Frog, SEO Zoom

This type of activity is carried out in respect of the website content and it is essential for better performance, usability and the search engines’ comprehension of the content itself.

 

We pay special attention to all the structural elements that define the web site’s architecture (headlines, titles, links, etc ..) and to those visible only to search engines (meta, social snippet, etc ..).

 

Thanks to this type of activity, our clients’ content can be cleanly and efficiently drawn into engine search results.

off-page optimization

Ahref, Majestic SEO,  SEO Power Sweet

We research the major authoritative sources dealing with the project’s content theme and we establish relationships that can significantly enhance website visibility.

 

We offer installation services as well as basic and advanced configuration of analysis tools such as Google Analytics, Google Search Console and Bing Web Master Tools.

 

Follow-up activity includes monitoring to capture visit statistics as well as conversion tracking and indexed page conversion data – this information is vital for the formulation of effective business strategies.